EE are the official technology sponsors of Glastonbury, one of the UK’s best-loved festivals! We worked closely with EE to design and build the display cases situated in the ever popular ‘EE Recharge Tent’ where they offer a place for festival goers to chill, charge their phones and access the WIFI and 4G network. Each case displayed one of 4 key words that EE wanted to convey to their users. Our design team delivered a concept that gave the illusion of EE’s own power bars illuminating the words, giving them the power to glow. The cases were then finished with a playful iridescent wrap that changed colour dependent upon the viewers perspective.
This concept was carried over to the bicycles which powered LED wands illustrating the transference of power to energy.