The Hibernot campaign was created by JLR’s marketing team to get people to embrace the winter months and get out into the hills and dales of the UK.
Transform were asked to devise a concept for the interior of 3 giant teepee’s set on the top of a hillside in North Yorkshire .
Rustic chic was the chosen theme so Transforms head creative, Michelle Clayton decided to hang incandescent lightbulbs from magnolia branches in the roof of the Teepee’s – The tables were decorated with native foliage and beautiful candle light bathed the scene in a warm glow.
This vision was carried outside in a muscular fashion by utilising giant logs carved with the campaigns logo and stringing festoon lights around the BBQ and seating areas.
The snow and gusting winds brought plenty of challenges to the installation but the Transform team had everything ready by the time Pixie Lott and James Martin were flown in to flip burgers and perform to the guests.