Transform were approached by EE to turn the Recharge tent at Glastonbury into a fantasy garden.
The client wanted to build a huge fibreglass tree which would sit in the middle of the tent- The foliage and branches would extend across the whole 20m X 25m tent. This would connect the different areas of the tent together and enable the EE product to hang from the tree.
Jabez Maclaren had to advise the client that due to budgetary factors it was not possible to build a bespoke tree but that it was possible to create a similar effect using trees that were in stock. A flat white lining would then be draped across the roof and leaf break up gobos would be projected onto the ceiling of the tent.
Transform had to deliver the design for the showcases- The brief was that they should be dramatic, capture the guests attention, photograph well – professionally and on social media. The wireless Bang & Oulfsen “B&O” speakers and headphones had to be displayed but the cases had to be secure.
Michelle Clayton decided upon a geometrically challenging solution using rope in the clients brand colours – This created drama whilst enabling the products to be suspended ethereally and enable the viewer to see all of the products features.