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Goodwood revival is among one of our favourite festivals of the summer! Over the last couple of years Jaguar Land Rover has increased their presence at the festival by branching out ‘Over The Road’ to the (pre 1966) Revival high street. Of course, this area is heavily influenced by England’s classic motorsport brands and provides a retail experience that feels truly authentic. With this in mind, it was a wonderful challenge to design and build Jaguar Land Rover’s luxury goods shop; we were handed an empty unit and had the rare freedom to produce a design totally from scratch.
The finished space showcased Jaguar Land Rover’s ‘Explorer’ product range, housing bespoke furniture units, beautiful displays and authentic vintage props. The shop was such a success that Transform have been booked to recreate it in future years.